Twelve months ago, following the unexpected withdrawal of GOJO Inc. from the European market, we were faced with a defining choice: to step away, or to build something new.
We chose to build.
And from that decision, Svema Group was born.
A New Beginning
Today, we are proud to mark the first anniversary of Svema Group — a European hygiene brand shaped by decades of expertise, driven by a distributor-first mindset, and empowered by strategic partnerships across the continent.
At our core, Svema Group is a network of medium-sized European manufacturing companies. Together, we work to elevate hygiene standards and simplify access to high-quality hygiene solutions for distributors throughout Europe.
With manufacturing facilities in Germany, Estonia, Spain, and Romania, we have remained steadfast in our commitment: delivering consistent product quality and reliable hygiene solutions across every market.
What We’ve Achieved – Together
Over the past year, we’ve made tremendous progress — milestones made possible by your trust and continued support:
- Developed a complete professional hygiene portfolio as a high-quality alternative for former GOJO distributors
- Built a strong and recognizable Svema Group umbrella brand
- Brought together established hygiene brands — Cleanspire, Sanitrust, Omnia, Botanika, Holiday Care, Bimedica, Kanary — under one roof
- Set up production in four European countries: Germany, Estonia, Spain, and Romania
- Formed key strategic partnerships with Ophardt Hygiene, Bimedica, and other leading industry players
- Successfully transitioned from Gojo Central Europe GmbH to Svema Hygiene GmbH
- Launched a new UK subsidiary (Svema Group LTD) with full logistics capability
- Established active distributor partnerships in over 20 European countries
- Maintained close collaboration with several hundred distribution partners
- Completed biocide registrations across nearly all key European markets
Looking Ahead
This past year has been a testament to what’s possible when experience, vision, and partnership come together. We are proud of what we’ve built — but even more excited for what lies ahead.
Thank you for believing in us, for growing with us, and for being part of this journey.
Here’s to the future of hygiene — built together.
